June 2, 2023

How to Decide on the Right Precious Metals Dealer? Can't decide who is best? Get the facts to make an informed decision.

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The Importance of Investor Due Diligence in Choosing the Best Precious Metals Dealer

Investing in precious metals can be a prudent strategy for diversifying one's portfolio and protecting wealth. However, navigating the world of precious metals requires careful consideration and due diligence. With numerous dealers vying for your attention, it becomes imperative to choose a trustworthy and reputable dealer that aligns with your investment goals and safeguards your interests.

While conducting your due diligence is essential, it can be overwhelming to navigate the intricacies of the precious metals market. That's where this article comes in. We aim to provide you with a guide that will serve as a valuable starting point in your search for the best precious metals dealer.

By arming yourself with knowledge and using this article as a reference, you'll be equipped with valuable questions to ask dealers and ultimately for you to find a dealer that meets your specific requirements. Here, we will delve into crucial factors to consider, such as researching dealers, evaluating reputation and experience, product selection and availability, pricing and transparency, and terms and conditions.

It is essential to recognize that no single article can encompass all aspects of choosing a precious metals dealer. However, by utilizing this resource, you'll gain a solid foundation to navigate the intricacies of the market and conduct further research based on your specific needs.

Remember, investing in precious metals is a significant financial decision, and the responsibility lies with you as an investor to perform your due diligence.

This article serves as a stepping stone, providing valuable insights and considerations to guide you in selecting the best precious metals dealer.

Now, let's delve into the key topics to help you make an informed decision when choosing a precious metals dealer.

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Researching Precious Metals Dealers

Before making any decisions, it's crucial to conduct thorough research on precious metals dealers to ensure you're working with a reputable and trustworthy provider. Here are some valuable sources of information to consider:

Online Reviews and Ratings:

  • Websites dedicated to customer reviews and ratings, such as Trustpilot, Better Business Bureau (BBB), and Google Reviews, can provide insights into the experiences of other customers.
  • Look for dealers with a high number of positive reviews and ratings, as this indicates a track record of customer satisfaction and reliability.
  • Trust Nothing: the unfortunate part of reviews is there are paid reviews. Paid to put negative reviews on competing business pages and Paid positive reviews to get the star rating higher and give false belief in the company. 

Industry Forums and Discussion Boards:

  • Participating in online forums and discussion boards focused on precious metals investing can be a valuable way to gather information and insights from fellow investors.
  • Websites like SilverStackers and BullionStacker are popular forums where investors share their experiences, discuss dealers, and offer recommendations.

Recommendations from Trusted Sources:

  • Seek recommendations from trusted sources, such as financial advisors, friends, or family members who have experience in precious metals investment.
  • Financial publications, like Forbes, Bloomberg, and Kitco, often provide insights and recommendations on reputable dealers.

Government and Regulatory Websites:

  • Check the websites of relevant government agencies and regulatory bodies to ensure the dealer is compliant with industry regulations.
  • For example, in the United States, you can refer to the U.S. Mint's list of authorized dealers or the Commodity Futures Trading Commission (CFTC) for information on registered firms.

Precious Metals Industry Associations:

Remember, when researching precious metals dealers, it's essential to cross-reference information from multiple sources and consider the overall consensus and reputation of the dealer. This will help you make a well-informed decision based on reliable information.

Evaluating Reputation and Experience

When selecting a precious metals dealer, it's important to consider their reputation and experience in the industry. Experience and reputation are joined by time. The reputation of a good company may be minimal on the net because they are relatively new. New isn't bad, but be aware a company with a history of a decade or longer has experienced a variety of market ups and downs. Their reputation may be skewed because of the buyer's expectations and not the market. Here are key factors to evaluate:

Longevity in the Precious Metals Industry:

  • Look for dealers with a long history of operation, as this indicates stability and reliability.
  • Established dealers with years of experience have likely developed a strong network and accumulated industry knowledge.
  • Don't discount newer companies in the precious metals industry. Check out the background of who is running a company they may have been in the finance and investment industry for decades.

Licensing and Certifications:

  • Verify if the dealer holds any necessary licenses or certifications required by relevant authorities.
  • For example, in the United States, the dealer may need to be registered with the U.S. Mint or hold relevant state licenses.

Associations and Memberships in Industry Organizations:

  • Determine if the dealer is a member of reputable industry organizations like the Professional Numismatists Guild (PNG), American Numismatic Association (ANA), or other local or international associations.
  • Membership in these organizations often signifies adherence to a code of ethics and professional standards.
  • Membership in the BBB is not required and is often paid for. 

Client Testimonials and Feedback:

  • Check for testimonials and reviews from previous customers. Positive feedback and satisfied clients are indicators of a reputable dealer.
  • Look for reviews on independent platforms to ensure credibility, such as third-party review websites or industry-specific forums.

Industry Recognition and Awards:

  • Research if the dealer has received any industry awards or recognition for their services.
  • Awards from reputable organizations can provide additional validation of their reputation.
  • Look for local awards from cities or organizations. These will tell you what the local population thinks of the business. 

Complaints and Dispute Resolution:

  • Investigate if the dealer has any unresolved complaints or legal disputes filed against them.
  • Research how they handle customer complaints and if they have a transparent and efficient dispute resolution process.
  • Ask them questions regarding their disputes and complaints. Put them on the spot and get an answer for how they handled the situation and how they will handle the situation if it comes up with your transaction.

Remember, it's essential to evaluate these factors collectively to gain a comprehensive understanding of a dealer's reputation and experience. A reputable and experienced dealer is more likely to provide reliable services and ensure a smooth precious metals buying experience.

Product Selection and Availability

When choosing a precious metals dealer, it's essential to evaluate their product selection and availability. The following aspects should be considered:

Range of Precious Metals Products Offered:

A reputable dealer should offer a diverse range of precious metals products to cater to the needs and preferences of different investors. Look for a dealer that provides options such as gold, silver, platinum, and palladium. The product selection should include various forms, such as coins, bars, and rounds, to accommodate different investment goals and budgets.

Additionally, consider whether the dealer offers numismatic coins for collectors who are interested in rare or historically significant pieces. The availability of a wide range of products allows you to make choices that align with your investment strategy and personal preferences.

There are requirements for investments through your IRA for gold and silver. Make sure the company knows which coins and bars qualify.

Availability of Popular and In-Demand Items:

The availability of popular and in-demand precious metal items is an important consideration. Check if the dealer consistently has commonly sought-after products in stock. Popular coins like the American Gold Eagle Bullion or Proofs, Canadian Maple Leaf, or South African Krugerrand are widely recognized and often preferred by investors.

Having these popular items readily available demonstrates that the dealer has established relationships with reliable suppliers and can fulfill orders promptly. It ensures that you can make purchases without unnecessary delays or the risk of missing out on opportunities.

Special Note: You need to ask what coins or bars they have in stock and available. Many dealers don't hold current inventory and need to acquire the product before they can sell it to you. Ensure what you are buying is what you are getting.

Addressing the Importance of Verifying Product Authenticity:

Verifying the authenticity of precious metals products is of utmost importance to protect your investment. Reputable dealers take measures to ensure the authenticity and purity of the items they sell. When discussing this topic, consider the following points:

  1. Sourcing from Trusted Mints or Manufacturers: Reputable dealers source their products from well-established mints or manufacturers known for their quality and integrity. Examples include government mints like the United States Mint or the Royal Canadian Mint. By sourcing from trusted entities, dealers can assure the authenticity and quality of their products.
  2. Documentation and Certificates: Reliable dealers should provide proper documentation to verify the authenticity of their products. This may include certificates of authenticity or assay certificates, which confirm the purity and origin of the precious metals.
  3. Additional Security Features: Dealers may incorporate additional security features into their products to deter counterfeiting. Examples include tamper-evident packaging, unique serial numbers, or specialized anti-counterfeiting technologies embedded in the products.
  4. Independent Verification: Encourage readers to conduct independent verification of precious metals products through trusted third-party authentication services. These services can assess the authenticity, purity, and overall condition of the items, especially for rare or high-value pieces.

Remember, when selecting a precious metals dealer, a comprehensive product selection, availability of popular items, and assurance of authenticity are key factors to consider. Being informed and making informed decisions is the only way to be completely satisfied with your dealer and purchase. By choosing a dealer that meets these criteria, you can confidently invest in genuine and reliable precious metals products.

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Pricing and Transparency

When choosing a precious metals dealer, pricing and transparency are crucial aspects to consider. This may be the most crucial of all as many dealers will hide their "FREE Silver" options or "Swap" coins to conclude the transaction. Here's what you should keep in mind:

Transparent Pricing:

Transparent pricing is essential for building trust and ensuring a fair transaction. A reputable dealer should provide clear and easily accessible pricing information to their customers. Transparent pricing allows you to make informed decisions based on accurate and up-to-date market rates.

Transparent pricing should be provided before the purchase. Don't allow the dealer to do the transaction and then get you your price. Know what you are buying and for what price before the transaction takes place. If a company cannot give you pricing upfront that should throw up a red flag. 

Discuss Factors That May Affect Pricing:

Several factors can influence the pricing of precious metals. It's important to discuss these factors with the dealer representative before a transaction is processed. Here are some key factors to know before you buy precious metals:

  1. Spot Price: The spot price refers to the current market price of the metal based on supply and demand. Dealers often base their pricing on the spot price, but it's important to note that prices may vary slightly between dealers due to other factors. Spot price in a nutshell is the price on the open market for bullion gold and silver in bulk. This is NOT the final price an individual buyer acquires the metals at. This will help you decide if you are overpaying for your metals. 
  2. Premiums: Premiums are the additional costs above the spot price that dealers charge for their products and services. These premiums cover factors such as production costs, overhead expenses, and the dealer's profit margin. Discuss with the dealer how premiums vary depending on different factors. A question that should be known is why one gold coin with the same amount of gold has a different retail price than another.
  3. Fees: Dealers may charge fees for various services such as shipping, insurance, storage, or account maintenance. It's important to know these potential fees to account for the cost of the transaction. If you transfer $50,000 from your retirement savings but fees add up to $1,000 or more, then you know your transfer amount will not be 100% put towards your investment. Make a list of questions before you speak with a representative to get clarity on the fees and any additional costs before purchase.

Comparing Prices Across Multiple Dealers:

We encourage you to compare prices across different dealers before making a purchase. This may be the most difficult as many dealers don't report pricing on their websites. Ultimately, you will need to have a conversation with each company before you transact. If you are buying within a retirement IRA, the dealer may not be able to give you pricing immediately. The common verbiage would be; "we cannot give you that information without doing a buy transaction as the price is an ever-flowing number." Ask for fees and current pricing that they are quoting. Here are some key points to consider:

  1. Research and Compare: Research and compare prices from multiple dealers to get a sense of the prevailing market rates.  While you may choose to not work with an online retailer, if they have pricing for coins on their website you can use that information to reference with your dealer. Remember each dealer acquires gold and silver at different price points. Therefore their retail pricing can be different based on their purchase price and the fees and premiums attached. 
  2. Consider Overall Value: Price is an important factor, but it's equally important to consider the overall value offered by a dealer. If a dealer is offering you a product that you are not familiar with they you need to do some research to find out the value. Is the coin or round in demand? Ask local coin dealers what they would pay for the coin and you will find out what the market is. 
  3. Be Wary of Unusually Low Prices: Be cautious about potential red flags associated with unusually low prices or FREE Silver. If a deal seems too good to be true, it's important to investigate further and ensure the dealer is reputable and trustworthy. Just because they are willing to give you something for FREE, doesn't mean there is value in that product.

Remember, pricing transparency and comparability are vital aspects when choosing a precious metals dealer, as they ensure a fair and satisfactory investment experience.

Dealer's Terms and Conditions

When choosing a precious metals dealer, it's crucial to carefully review their terms and conditions sheet. Ask for this document so you can review it before making a transaction. This section outlines the key points to consider:

The Importance of Reviewing the Dealer's Terms and Conditions:

We cannot stress how important reviewing the dealer's terms and conditions ensures that the investor understands the contractual agreement they will be entering into. We believe it is very important and advise each investor to take the time to read and understand the terms before making a purchase. Here are some aspects to highlight:

  1. Legal Agreement: The terms and conditions form a legally binding agreement between the buyer and the dealer. Readers need to be aware of their rights and obligations as outlined in the document. The dealer will fall back on this document when there are disagreements. 
  2. Protection of Interests: Reviewing the terms and conditions safeguards the buyer's interests as it clarifies the important aspects of the transaction, including pricing, delivery, storage, and returns.

What are the Return Policies, Warranties, and Guarantees:

When discussing the terms and conditions, it's important to address specific policies that protect the buyer. Here are some key areas you should cover:

  1. Return Policies: The dealer's return policy regarding damaged or defective products, or if the buyer is dissatisfied when receiving their coins what is the process to return and get their money back. Are there any restocking fees and when do you get your money back into your account? Who will cover the cost of the postage? 
  2. Warranties: What are the warranties that the dealer provides? When dealing with numismatic coins or specialty products what assurances do you have they are real and not an imitation. 
  3. Guarantees: Cover any guarantees with the dealer in your conversations such as the authenticity, purity, or quality of the products. Clarify the process for addressing any discrepancies or issues related to these guarantees.

Potential Red Flags to Look Out For:

While reviewing the terms and conditions, it's important to be vigilant for any potential red flags that may indicate an unfavorable or untrustworthy agreement. Here are some warning signs to mention:

  1. Hidden Fees or Charges: Caution readers to be aware of any hidden fees or charges mentioned in the terms and conditions. These can significantly impact the overall cost of the transaction.
  2. Restrictive Conditions: Draw attention to any overly restrictive conditions that may limit the buyer's rights or options. Examples include onerous return procedures, excessive storage fees, or unfair arbitration clauses.
  3. Lack of Clarity or Transparency: Investors need to review the terms and conditions looking for a lack of clarity or transparency. This may indicate potential issues or complications down the line.
  4. Dealer's Option to Replace with Like-Kind: We have seen transactions where the term state a dealer can swap like-kind coins. Be cautious of these words. Who verifies the like kind and do you get to verify before the transaction is purchased? Our experience says that dealers, at times, cannot acquire the gold or silver they have sold. Therefore they purchase another item to substitute in the transaction. The problem you need to determine is if the new "swap" item has the same resale value and market value for your portfolio. Is there a market for that coin or bar? Be cautious of the swap.

Remember, taking the time to understand the terms and conditions ensures a transparent and satisfactory buying experience.

Online or Local Coin Dealers: Choosing the Right Approach

When it comes to buying precious metals, investors often face the choice between working with online dealers or local coin dealers near their homes or work. Each option offers unique advantages, and the decision ultimately depends on individual preferences and circumstances. Here are important factors to consider:

Working with a Reputable Dealer with IRA Experience:

  1. Importance of a Reputable Dealer: Regardless of whether you choose an online or local dealer, it is vital to work with a reputable and trustworthy dealer. This is especially true if you plan to buy precious metals within a Self-Directed Individual Retirement Account (SDIRA).
  2. IRA Experience: If you decide to purchase precious metals within your SDIRA, it is crucial to work with a dealer who has experience and expertise in facilitating IRA transactions. These dealers understand the specific requirements and regulations associated with investing in precious metals through an IRA and have experience working with an existing Self-Directed IRA Custodian.
  3. Custodial Services: Reputable dealers with IRA experience often have established relationships with IRA custodians or administrators. This makes the process smoother and more streamlined, ensuring compliance with IRA rules and regulations. Local dealers typically do not work with SDIRA transactions as there needs to be a direct transaction from the IRA and the seller needs to transport the product to a secured storage facility. This level of transaction is not typical of local coin dealers and when working with a large volume of coins and dollars it is best to leave the work to those most experienced. 

Local Dealers as a Source of Information and Education:

  1. Access to Expertise: One significant advantage of working with local coin dealers is the opportunity to engage with experts face-to-face. Local dealers often possess extensive knowledge about precious metals and can provide valuable insights and guidance tailored to your specific investment goals.
  2. Hands-On Experience: Local dealers offer the advantage of being able to physically examine and assess the quality and condition of the precious metals products before making a purchase. This hands-on experience can instill greater confidence in the investment.
  3. Networking and Education: Local coin dealers often foster a sense of community and provide a valuable platform for networking with other investors. They may offer educational resources, host seminars, or provide access to local events where you can expand your knowledge about precious metals.

Online Dealers for Convenience and Access to Wider Selection:

  1. Convenience and Accessibility: Online dealers offer convenience, allowing you to browse and purchase precious metals from the comfort of your own home. This can be especially advantageous for investors who may not have easy access to local coin dealers or prefer the convenience of online shopping.
  2. Wider Selection: Online dealers typically have a broader range of products available, allowing you to choose from a wider selection of bullion, coins, and specialty items. This can provide greater flexibility in finding the specific products that align with your investment goals and preferences.
  3. Competitive Pricing: Online dealers often operate with lower overhead costs compared to brick-and-mortar stores, which can translate into more competitive pricing for their products. This can be particularly appealing for cost-conscious investors seeking the best possible value.

Choosing to work with an online or local coin dealer, it is crucial to work with a reputable dealer, especially if you plan to buy precious metals within your SDIRA. Reputable dealers with IRA experience can ensure a smooth and compliant transaction process. Additionally, local dealers offer the advantage of personal interaction, expertise, and education, while online dealers provide convenience, wider selection, and potentially competitive pricing.

Consider your preferences, investment goals, and the level of expertise and services you require when choosing between online and local dealers. Remember, regardless of the option you choose, conducting due diligence and selecting a reputable dealer remains paramount in safeguarding your precious metals investments.

Opening a Precious Metals IRA or Using Retirement Savings

As investors looking to incorporate precious metals into their retirement portfolios you have two choices. You can open a precious metals Individual Retirement Account (IRA) or utilize your existing IRA and 401K retirement funds or utilize your retirement savings. Let's look at both options and a few positives and negatives for each approach:

Opening a Precious Metals IRA:

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Diversification: Adding physical gold and silver to your retirement portfolio through a precious metals IRA can provide diversification benefits. Precious metals have historically shown a low correlation with traditional assets like stocks and bonds, which can help mitigate overall portfolio risk.

Tax Advantages: Precious metals IRAs offer potential tax benefits. Depending on the type of IRA chosen (Traditional or Roth), contributions may be tax-deductible or distributions may be tax-free, subject to specific IRS rules and regulations.

Long-Term Hedge: Investing in physical gold and silver within a precious metals IRA can serve as a long-term hedge against inflation and currency fluctuations. Precious metals have a track record of maintaining value over time, making them a potential safeguard for retirement savings.


Custodial Fees: Precious metals IRAs typically involve custodial fees charged by the IRA custodian for their services. These fees can vary depending on the custodian and the specific structure of the IRA, potentially impacting the overall returns of the investment.

Limited Control: Precious metals held within an IRA are subject to specific IRS rules and regulations. These rules dictate the type of precious metals that can be held, storage requirements, and restrictions on personal possession. Investors must comply with these guidelines, limiting their control over the physical metals. However, the investor is in control of when to buy and sell their investment. Having a hard asset gives investors an option. 

Complex Process: Opening and maintaining a precious metals IRA is not complex but understanding the process and how a SDIRA is formed can be confusing. In addition, there are different reporting on taxes and the investor needs to consider all aspects of the investment by discussing how it will be handled when completing personal tax returns. 

Using Retirement Savings for Precious Metals Investments:

Cash gives the investor some interesting options when investing in precious metals. Having the ability to stay under the radar with transactions using cash keeps the eye of the government out of your transactions. Selling to local dealers does not trigger any reporting requirements when staying under certain amounts. Additionally, you have the opportunity to purchase in smaller quantities and store the metals at your home. 

Thinking of buying metals with CASH. Check out our article Buying Cold or Silver with Cash for more information. The companies in our 5 Best Gold IRA Review sell both gold and silver to you for your SDIRA and if you are looking to use your retirement savings. 


Immediate Ownership: Utilizing existing retirement savings allows for immediate ownership of physical gold and silver. Investors can directly purchase and possess the metals, giving them more control and flexibility in managing their investment. 

Sell Immediately: Owning and having the coins in hand allows the investor to sell coins as needed. The investor is not limited to who they can sell the coins and bars to as there are plenty of willing buyers for highly sought-after metals. 

Potential Cost Savings: By bypassing the custodial fees associated with precious metals IRAs, investors can potentially save on ongoing maintenance costs. This may result in more favorable overall investment returns.

Flexibility and Liquidity: Investing retirement savings directly into physical gold and silver provide greater flexibility and liquidity. Investors can choose when and how to buy or sell their metals, making it easier to adapt to changing market conditions or personal financial needs. In addition, an investor using cash for their transactions can purchase from a local Coin Shop or online at any retailer. 


Tax Implications: Depending on the type of retirement account used and the timing of the investment, utilizing retirement savings for precious metals can have tax consequences. Investors should consult with a tax professional to understand the potential tax implications before proceeding. There could be more tax advantages to owning metals inside a retirement account. 

Potential Loss of Tax Benefits: By using retirement savings outside of a dedicated precious metals IRA, investors may miss out on the specific tax advantages offered by precious metals IRAs, such as tax-deferred growth or tax-free distributions.

In conclusion, whether opening a precious metals IRA or using retirement savings for investing in physical gold and silver, it's crucial to consider the positives and negatives of each approach. Precious metals IRAs offer diversification, potential tax advantages, and a long-term hedge against inflation. However, they involve custodial fees, limited control, and a complex process. On the other hand, using retirement savings allows for immediate ownership, potential cost savings, and greater flexibility. However, it comes with potential tax implications, the risk of losing tax benefits, and the possibility of depleting retirement savings.

It's important to note that investing in physical gold and silver should be viewed as a long-term strategy rather than a means for quick profits. These precious metals are traditionally held as a store of value and act as a hedge against economic uncertainties. Investors should carefully consider their long-term financial goals, risk tolerance, and the role of precious metals within their overall investment strategy.

Before making any investment decisions, it is advisable to consult with a financial advisor or tax professional who can provide personalized guidance based on your circumstances and goals.

Final Thoughts on Choosing the Best Metals Dealer

In this article on choosing the best precious metals dealer, we have explored important factors to consider when venturing into the world of precious metals investments. We discussed the significance of conducting research, evaluating reputation and experience, assessing product selection and availability, considering pricing and transparency, reviewing terms and conditions, and the choice between online and local coin dealers.

Furthermore, we examined the process of opening a precious metals IRA or using retirement savings for investing in physical gold and silver. We explored the positives and negatives associated with each approach, highlighting the importance of considering tax implications, custodial fees, control, and flexibility.

Owning physical gold and silver can be a valuable addition to an investor's portfolio. These precious metals have historically served as a store of value and a hedge against inflation and economic uncertainties. While there are advantages and disadvantages to the different ownership approaches, precious metals IRA or using retirement savings, the benefits of owning gold and silver in a well-diversified portfolio are worth considering.

A general rule of thumb suggests allocating around 15% of a portfolio to hard assets like precious metals. This allocation can provide an additional layer of protection and diversification, especially during times of market volatility or when seeking to preserve wealth over the long term.

It's important to recognize that investing in physical gold and silver should not be solely driven by the desire for quick profits but rather as a long-term strategy. These metals have demonstrated their resilience and ability to maintain value over time. As with any investment, it's crucial to carefully assess personal financial goals, and risk tolerance and seek professional advice to make informed decisions that align with your individual circumstances.

By utilizing the knowledge gained from this guide and conducting further research, you can be assured that you are ready to navigate the precious metals market with confidence. You are ready to ask the important questions to choose a reputable dealer for you and your portfolio. 

Remember, investing in precious metals should be approached with a long-term perspective, focusing on the potential benefits of diversification, preservation of wealth, and the historical role of gold and silver as a store of value.

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