June 5, 2023

Gold Alliance Review. Get all you need to know about this precious metals dealer.

Disclaimer: the companies you find on our site may provide compensation to us. We are able to provide you with unbiased research and information for free because of this potential compensation. Compensation, along with research, may determine the ranking and placement below. We appreciate the support!

If you find it challenging to understand the current state of the stock market and feel anxious about your retirement future, The Plug can assist you in finding the right precious metals company to address your concerns. Diversifying your investment portfolio as a safeguard against inflation may be your most suitable option. Investing in precious metals such as Gold, Silver, Platinum, and Palladium is one of the most effective methods to hedge against inflation.

The Internal Revenue Service (IRS) permits investors to purchase precious metals through a self-directed Individual Retirement Account (IRA). This type of IRA offers investors the same tax advantages as a Standard IRA or Roth IRA. The key advantage for investors is having control over their investments. With a self-directed IRA, you can buy or sell your precious metals at any time, deferring any tax implications until you start receiving distributions. However, it's important to note that the IRS has specific guidelines for purchasing Gold and Silver within your IRA. As we are not tax advisors or IRS agents, it is crucial to work with companies that provide accurate and trustworthy information.

Identifying the best companies to collaborate with can be a daunting task. The internet is inundated with information, which can both complicate and simplify matters. The Plug aims to assist you by narrowing down the options and directing you to the most reputable Gold and Silver IRA companies, saving you the trouble of starting from scratch.

Today, we would like to provide you with some details about Gold Alliance. Our intention is to offer you information that will help you determine if they are a viable company for you to work with. By continuing to read, you will gain insights into the company, its offerings, and additional details about customer satisfaction and support.

Before we get started with Gold Alliance Review:

It's tough to determine which precious metals dealer is reputable and reliable for your investment needs. The Plug aims to provide you with as much useful information as possible to shorten your decision-making process. The Best Gold IRA Dealers want to educate and inform their clients. We've broken down a list of the Top Gold and Silver IRA Companies for your review. 

Check out The Plug's 5 Best Gold IRA Companies and we will let you know who we believe are the best of the best! Is Gold Alliance in our Top 5?

Our #1 recommendation is giving away a FREE Gold Investing Kit! Get your kit for free by Clicking the Button Below:

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Gold Alliance: Trusted Precious Metals Dealer or Risky Scam

In the precious metals business if your overall reputation is over 4.5 out of 5.0 stars then you are most likely a good company. There will always be people unhappy with a transaction and those will be the client Alliance Gold will work with to make sure their end investment is a good investment decision. But, with review services, readers have to take into account fake reviews giving both positive and negative reviews to help or hurt a business. 

Three top sources for client reviews and satisfaction reports are noted below. If you would like to see more from these sites, click on the "Learn More" button and we'll take you directly to the Gold Alliance page. 

Our opinion at The Plug is Alliance Gold is a trusted source for purchasing gold and silver.

What Do the Review Services Report:

BBB Logo by The Plug

Better Business Bureau

  • 4.98 out of 5 Stars
  • A+ Rating
  • 179 Customer Reviews
  • 21 Years in Business
  • 6 Complaints closed in the last 3 years
  • 2 Complaints closed in the last 12 months


  • 4.7 out of 5.0 Star Rating
  • 41 Reviews
  • Excellent Overall Performance

Google Business Profile

  • 4.6 out of 5.0 Star Rating
  • 22 Google Reviews
  • "my coins were delivered promptly..."
Gold Alliance Who They Are Trusted Advisor for Precious Metals Investing

Who Is Gold Alliance

Gold Alliance, a leading precious metals company, has been serving clients across the United States since its founding in 2002. With a team of highly experienced precious metal advisors boasting a collective experience of 85 years, Gold Alliance stands apart from other investment firms by specializing solely in gold and other precious metals, ensuring that their clients can diversify their portfolios and protect their purchasing power.

Headquartered in Reno, Nevada, Gold Alliance offers a wide range of precious metals, including gold, silver, platinum, and palladium. Clients have the flexibility to choose from various product types, such as limited vintage, common bullion, and IRA-eligible items. For those seeking to secure their retirement savings, Gold Alliance provides valuable expertise in creating Precious Metals IRAs, allowing clients to roll over a portion of their IRAs or 401(k)s into tangible assets without incurring penalties or taxes.

The company's founders established Gold Alliance with the vision of shielding clients from market volatility and government interventions associated with other forms of investment. They recognized the long-standing value and stability offered by precious metals and aimed to provide individuals with the security and opportunities inherent in owning such assets.

Gold Alliance firmly believes that investing in precious metals is an effective means of diversifying portfolios and reducing reliance on Wall Street and traditional banking systems.

Leveraging their team's proprietary financial analyses, Gold Alliance offers clients personalized predictions, insights, and investment recommendations tailored to their specific needs.

3 Core Beliefs Gold Alliance Has for Each Investor:

  • Achieve True Diversification
  • Hedge Against Market Corrections and Inflation
  • Exercise Your Financial Freedom

By choosing Gold Alliance, clients gain a trusted partner in navigating the world of precious metals investments, empowering them to safeguard their financial futures with tangible assets while enjoying peace of mind.

Leadership team

Gold Alliance takes pride in knowing they are open and honest with their clients. You don't have to wonder who is behind Gold Alliance, they give you their company leadership team and bio right on their website. 

"Gold Alliance was born out of the desire to help hardworking Americans like you avoid market volatility and government interventions with the security and opportunities afforded by physical precious metals."

Joseph Sheman CEO/Partner at Gold Alliance

Joseph Sherman

CEO / Partner

Fred Abadi Director and Partner at Gold Alliance

Fred Abadi

Director / Partner

Kevin Troy with Gold Alliance - Leadership Team

Kevin Troy

Director & Partner

Free Silver with Qualifying Account and Investment from Goldco
Gold and Silver IRA and Precious Metals news and information from Gold Alliance Blog.

Education, Articles, and Resources Offered

Providing the right materials and the right information is critical to being educated and informed. Gold Alliance provides several resources for both clients and non-clients the materials necessary to be educated in precious metals investing. Some of the resources include:

  • Precious Metals Price Charts
  • The Advantages of Owning Silver
  • Blog Articles
  • Gold and Silver FAQs

The most satisfied precious metals clients are those that are well-informed and educated. Understanding metals and how they are priced, what affects the gold ounce price, how market confidence and relationships intertwine, and what roles banks and governments play in the price and valuation all are key to financial understanding and success. 

What products does Gold Alliance Offer

What Gold and Silver Products are Offered

When purchasing metals for your portfolio having the right metals is more important than just purchasing metals. Knowing how far your dollar will go with the metals being purchased will help you understand which choices may be best for your portfolio. Not every gold coin is priced the same and knowing which coins are eligible for your SDIRA portfolio is important. 

Gold Alliance's team of professional and knowledgeable representatives can assist you in determining which metals are right for you. You will need to contact Gold Alliance directly for a current list of available coins and bars for your portfolio. Here is a list of a few of the current offerings.

Limited Mintage Gold Sceptre Guinea
Limited Mintage Gold 9.11 Never Forget Memorial
IRA Eligible Gold American Eagle
Common bullion gold American Eagle 1oz
Common Bullion Gold American Eagle
Common Bullion Gold American Eagle .5 oz
IRA Eligible Silver American Eagle 1oz
Collectible Silver American Eagle Proof 1oz

At Gold Alliance, they note for each coin whether it is a Limited Mintage, IRA-Eligible, or Common Bullion. Make sure you understand these labels as they will play an important role in determining which coins are best for you and your investment decisions. 

Here are a few articles you may choose to read that The Plug has published that can assist in understanding the differences: 

Gold Bullion vs Gold Proofs vs Brilliant Uncirculated

Bullion vs Numismatic Coins as an Investment

American Eagle Silver Bullion Coin Review

American Eagle Silver Proof Coin Review

American Eagle Gold Bullion Coins Review

American Eagle Gold Proof Coins Review

IRA Eligible Silver Review

IRA Eligible Gold Review

Choosing the right coins and bars to invest in will determine several factors for your portfolio. Will the coins be eligible for my Self-Directed IRA Account? Is this a unique coin with limited supply giving it more "premium" value over the spot price of gold? Is there a "buyer" for the gold I'm choosing to add to my portfolio? Is this a gold or silver coin that has no investment value above the current spot price?

Make sure you are doing your due diligence before investing in precious metals. An educated buyer will not be a speculator. Buy products that others want or that the IRS / IRA regulators know to be good investment options. 

How to Start a New Gold or Silver IRA

When investing in a physical precious metal like Gold an investor needs to have an understanding of the different options they have to purchase gold. One can invest using retirement savings and purchase gold and silver using cash reserves, or they can purchase gold and silver within a Retirement IRA called a Self-Directed IRA. 

Invest Using a Non-IRA Account:

The process of buying metals from Gold Alliance using savings is quick and simple. Contact Gold Alliance and speak with an advisor. Open an account and have the funds' wire transferred into your new Gold Alliance Account. 

Once you have the funds in the account, an advisor will help you determine which product is right for your investment goals along with choosing the right type of product. Remember Gold Alliance offers Limited Mintage, IRA-Approved, and Common Bullion. Choose an option that is best for your investment needs. 

After your purchase, Gold Alliance will deliver the product to your home or if you choose you can hold the gold and silver in a secured storage facility. If you have a facility you currently use that allows precious metals, then you can have it delivered to that facility. If you don't have a current secured storage facility, then Gold Alliance works with the top vaults in the U.S.

Invest by Opening a New Gold or Silver IRA:

A second option when investing in precious metals is using an SDIRA Account that allows for precious metals. 

This choice is best for those looking to utilize the current retirement funds located in other retirement accounts. If you have an existing traditional IRA, Roth IRA, SEP IRA, Simple IRA, 403(b), 457(b), or 401(k) from a prior employer you can use these funds without penalty if you transfer your money into a new qualifying retirement account like a Self-Directed IRA. 

The benefit of an SDIRA is you are in control of your money. You are not working with a financial advisor who benefits from the purchase or sale of investment products. You choose when and what to buy and you utilize the tax benefits of the account. Your requirement is to set up the SDIRA account with a custodian. Each custodian is different and has different skill sets and experiences including; real estate, lending, and precious metals. The custodian will make sure you comply with all your paperwork. 

Setting Up an SDIRA with Gold Alliance:

  1. Open a New Gold Alliance Account - Representatives with Gold Alliance will qualify you and your current accounts before Step 2.
  2. Open a New SDIRA Account - Using a representative of Gold Alliance helping with the Paperwork for a Self-Directed IRA Account. Gold Alliance is not the custodian they work with your custodian or provide the following as options: Preferred Trust, Equity Trust, or Goldstar Trust.
  3. Transfer Funds to Your SDIRA Account: Once Step 2 is complete, Gold Alliance can assist in transferring funds into your IRA account. There are no penalties when you transfer from one retirement account to another.
  4. Purchase Your Metals: Once the funds are confirmed you can purchase your precious metals using an experienced Gold Alliance representative. Make sure you purchase IRA Approved Coins and bars. Based on how much you transferred to your SDIRA, you may not be required to use all funds to purchase metals. You could choose to dollar-cost average your purchases to get an optimal return based on the fluctuation of metals pricing. 

Once you have purchased your metals, Gold Alliance will help deliver your metals to the secured storage facility of your choice. Being a respected Gold Dealer, they work with Delaware Depository, but they will work with any qualified vault or storage facility of your choosing. 

Remember, when buying physical gold or silver in a retirement account you are not able to take possession of the metals personally. You are required to have the metals stored in an approved facility.

Gold Alliance Partnership Alliance

Earlier we mentioned Gold Alliance is not 1. the custodian for your account and 2. not the secured storage facility. Having an excellent relationship in the precious metals market they have researched and found the best options for their clients. Here are Gold Alliance affiliations and recommendations:

Preferred Trust Co - SDIRA for Gold and Silver IRAs

Facilitates custodial and administrator roles as a licensed trust company. Provides education and resources for investors to invest in alternative options.

Equity Trust Logo

Works with Rel Estate, Mortgage Notes, Promissory Notes, Peer to Peer Lending, Precious Metals, Foreign Currency, Cryptocurrency, and more. 

Gold Star Trust Co for a viable source for your Gold and Silver Custodial needs

Founded in 1989, they are a leader in providing specialized services as a self-directed IRA custodian. Provides options to diversify investors IRA portfolios.

Delaware Depository for trusted precious metals storage

Safekeeping of your precious metals should be priority #1 once you own the gold or silver. Insured through London Underwriters, Qualified to store IRA Assets, 72,000 s.f. of fortified, access controlled facilities, and Bullion is fully allocated and held off-balance sheet.

Pros and Cons of Working With Gold Alliance


  • You Can Purchase Metals Using Retirement Savings or a Current Retirement Account
  •  Will walk new SDIRA investors through the paperwork
  • Given multiple choices for Custodians
  • Open with clients on pricing and value of product
  • Leadership team is front and center on their website
  • Customer Satisfaction is Priority #1
  • Educating investors is key to making informed decisions


  • No pricing on website for metals - required to contact the company directly for coin prices
  • No ability to buy metals online
  • Only Open Weekdays

Final Thoughts on Gold Alliance as a Gold IRA Source

Overall, Gold Alliance is a viable gold and silver dealer that can assist investors in purchasing the appropriate metals for their portfolio. No matter if the investor is looking to use savings or open a new SDIRA, the company is helpful.

As a review, we suggest you consider multiple companies based on your direct investment needs. Is Gold Alliance the best option for you? Could be, but without reviewing other options there is no way to know and understand if there are others better. 

As a top gold IRA company, this company will provide investors with the educational resources necessary to make informed decisions. As with all investments, you should consult your investment professional, CPA, and others to make the most informed decisions.

If you would like more information on Gold Alliance head on over to their website www.goldalliance.com

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